Principal Marketing Automation Specialist (Finance)

Job Description

The Principal Marketing Automation Specialist is a strategic role responsible for overseeing and optimizing complex marketing automation solutions within the organization. This individual will lead the architecture and implementation of marketing automation systems such as Marketing Cloud Engagement and Pardot (Marketing Cloud Account Engagement), working closely with IT and cross-functional teams to enhance the marketing technology stack, and ensure alignment with overall business objectives. The Principal Marketing Automation Specialist will also play a key role in data architecture, ensuring that systems and processes are integrated effectively across various platforms for marketing use casesResponsibilities

The Principal Marketing Automation Specialist is a strategic role responsible for overseeing and optimizing complex marketing automation solutions within the organization. This individual will lead the architecture and implementation of marketing automation systems such as Marketing Cloud Engagement and Pardot (Marketing Cloud Account Engagement), working closely with IT and cross-functional teams to enhance the marketing technology stack, and ensure alignment with overall business objectives. The Principal Marketing Automation Specialist will also play a key role in data architecture, ensuring that systems and processes are integrated effectively across various platforms for marketing use casesQualifications

REQUIRED QUALIFICATIONS:

Knowledge of:

• Expertise in Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, and Content Builder.
• Snowflake, Mulesoft and other common system integrations with Marketing Cloud and Pardot.
• Proficiency in Pardot (Marketing Cloud Account Engage) and Salesforce Sales Cloud integrations.
• Proficiency in Salesforce Data Cloud.
• Strong knowledge of HTML, CSS, SQL, AMPscript, and marketing automation best practices.
• Excellent problem-solving skills, with the ability to analyze, interpret, and visualize data to drive marketing insights.
• Strong communication and project management skills.

Ability to:

• Analyze customer data and behavior patterns to recommend and develop targeted marketing campaigns that improve customer journeys and lifecycle management.
• Translate business objectives into actionable marketing automation workflows and campaigns within SFMC, Pardot, Health Cloud and Sales Cloud, ensuring alignment with stakeholder objectives.
• Manage and troubleshoot integrations between Salesforce platforms to ensure seamless data flow and campaign performance reporting.
• Lead cross-functional teams in the planning, execution, and refinement of marketing campaigns, driving collaboration between marketing, sales, and IT.
• Evaluate and implement marketing automation best practices while staying informed on platform updates, trends, and new tools.
• Develop and present detailed reporting and analysis to stakeholders, offering insights and recommendations for campaign optimization.

Education and/or Experience:

• Bachelor's degree in Marketing, Information Technology, Communications or related field
• 9+ years of experience in Marketing Cloud, Pardot and Salesforce platforms.
• 6+ years of experience in a marketing technology role.

PREFERRED QUALIFICATIONS: (Additional qualifications that may make a person even more effective in the role, but are not required for consideration)

• Marketing Cloud Developer, Consultant, Email Specialist and Admin certifications
• Pardot Consultant certifications