Brand Marketing Manager (Marketing)

RESPONSIBILITIES AND DUTIES:
Develop and implement comprehensive marketing strategies that effectively enhance brand growth and market visibility.
Conduct thorough analyses of market trends to identify significant opportunities and potential challenges.
Lead initiatives focused on market research to obtain critical consumer insights that inform strategic decisions.
Manage and optimize multi-channel marketing campaigns to ensure maximum effectiveness and reach.
Collaborate closely with product development, sales, and public relations teams to achieve cohesive objectives and amplify results.
Monitor and evaluate the effectiveness of marketing efforts, providing detailed reports for ongoing enhancement.
Oversee branding, advertising, and promotional activities to strengthen brand recognition and consumer engagement.
Manage budgets effectively and allocate resources strategically to enhance return on investment.