Sr. Media Specialist (Creative Design)
Recognized as a Best Places to Work in Vermont for the fifth year in a row, New Chapter is a certified B-Corp, and an Organic, Non-GMO and certified Gluten Free manufacturer of dietary supplements that places our employees and our consumers first. We are a wholly owned subsidiary of Procter & Gamble. We invite you to discover a new chapter in your career, and in your life, by considering this opportunity to join our team! We strongly encourage applications from diverse communities across race, gender, sexual orientation, religion, ethnicity, national origin, and other marginalized communities.
ROLE PURPOSE: The purpose of this role is to support the marketing team in optimizing New Chapter's media to drive new consumers into the brand. This role is a part of our in-house paid media team and will help develop our media plan and execution. They will help with campaign execution and analytics to ensure that our media content is promoting the brand to help meet goals and objectives.
MAJOR ROLE ACCOUNTABILITIES:
- Partner with the Media Manager to plan, execute, and optimize integrated digital media campaigns across paid social, paid search, programmatic display, video, and emerging digital channels.
- Monitor, analyze, and report on campaign performance and asset effectiveness. Provide actionable insights and recommendations to continuously improve media efficiency and effectiveness.
- Collaborate with internal and external teams to organize and maintain a content matrix aligned to media needs. Ensure timely and strategic deployment of assets across channels to maximize impact.
- Translate media performance insights into clear feedback for the in-house creative team to inform ongoing asset development, testing, and creative refresh cycles.
- Support the Media Manager in creating strategic media and creative briefs to meet brand goals and objectives.
- Help lead media strategy and execution for retailer specific activations and Canadian business (includes Amazon media).
- Support the Media Manager with KPI tracking, QA'ing campaigns, learning plan, managing content deployment, and communicating media performance
- Stay on top of industry trends, with a hyper-focus on paid media creative best practices and changes to our media platforms
- Manage media billing, including PO creation and invoice processing
KEY COMPETENCIES:
- Possesses strong analytical skills and uses data, insights, and marketplace understanding to optimize, solve problems, and influence decisions.
- Expert in Excel, including pivot tables, advanced formulas, data manipulation, and visualizations to support reporting and campaign analysis.
- Collaborates well across teams and is comfortable leading and collaborating on projects
- Highly organized with exceptional attention to detail. Skilled at managing multiple projects simultaneously, meeting tight deadlines, and delivering high-quality work on time.
- Applies critical thinking, strong problem-solving skills, and attention to detail
EXPERIENCE, EDUCATION and CREDENTIALS:
- Bachelor's degree in marketing, Communications, Business or Analytics
- 4-5 years' prior experience managing paid social and paid search campaigns (required).
- Experience managing and analyzing programmatic campaigns (Bonus).
- Agency experience a must.
This is a hybrid role based in southern VT (2 days in person)
New Chapter is an equal opportunity employer
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
