Senior Marketer (Finance)
Job Description
The Senior Marketer - Research role offers a dynamic opportunity to develop and execute strategic marketing initiatives for NMDP's research arm. The ideal candidate must have a working understanding of research/clinical trials/implementation science.
You will serve as the lead marketer on the Center for International Blood and Marrow Transplant Research (CIBMTR) & Clinical Services business line, driving impactful marketing programs that translate key research, tools, and products for other marketing teams members-and enable them to promote our life-saving mission to key audiences (e.g., hematologists/oncologists, blood stem cell transplant clinicians, etc.). This person will be the key marketing leader on our groundbreaking Donor for All research, which is transforming the blood and marrow transplant (BMT) space for patients in need of a life-saving transplant.Responsibilities
The Senior Marketer - Research role offers a dynamic opportunity to develop and execute strategic marketing initiatives for NMDP's research arm. The ideal candidate must have a working understanding of research/clinical trials/implementation science.
You will serve as the lead marketer on the Center for International Blood and Marrow Transplant Research (CIBMTR) & Clinical Services business line, driving impactful marketing programs that translate key research, tools, and products for other marketing teams members-and enable them to promote our life-saving mission to key audiences (e.g., hematologists/oncologists, blood stem cell transplant clinicians, etc.). This person will be the key marketing leader on our groundbreaking Donor for All research, which is transforming the blood and marrow transplant (BMT) space for patients in need of a life-saving transplant.Qualifications
Knowledge of:
- Working knowledge of research development, clinical trials, and, if possible, implementation science
- Product marketing best practices, including the flow of organizational strategies into Go-To-Market plans
- Modern integrated marketing practices and techniques, including how to leverage key channels to achieve results (e.g., PR/media to promote research)
- Digital marketing expertise, including fluency in SEM/SEO, social media, web, email, PR/media, and the like
- Project management principles, advanced oral and written communication skills, and informal influencing skills, since this role does not formally lead any other team members
- Writing strategic briefs for marketing programs and presenting strategy decks to leadership and teams at all levels of an organization
- Intermediate computer skills, including Microsoft Office software like PowerPoint, Word, and Excel
Ability to:
- Understand our ecosystem of in-development and already-completed research and act as the marketing SME on it
- Take selected studies from a variety of experts and socialize them with marketing peers so they can promote them with their audiences (e.g., patients, doctors, etc.)
- Comfortably work with internal and external Medical Doctors (MDs), PhDs, and others who are thought leaders in their field
- Take market research and turn it into marketing actions
- Informally lead down and across through team building/mentoring-while also leading up, providing constructive feedback, and presenting to Executive and Senior Leadership on key business decision and direction-setting
- Present to and receive feedback from the C-Suite, executive and senior leadership
- Learn NMDP's key constituents, our affiliated audiences, and the bone marrow BMT industry at large
Education and/or Experience:
- Bachelor's degree in marketing or related field.
- 7+ years of experience in a marketing role with experience leading cross-functional project teams
- 5+ years of experience working in (or was adjacent to) research, clinical trials, or implementation science
PREFERRED QUALIFICATIONS : (Additional qualifications that may make a person even more effective in the role, but are not required for consideration)
- Master's degree in a related field
- Experience in medical/healthcare/scientific marketing
