Cluster Marketing Manager - Atlanta & New Orleans (NOLA based) (Finance)

Principle Responsibilities & Position Purpose:

In this role, you will support the Cluster Director of Marketing in all Marketing Planning & Execution strategies for a cluster of hotels in Atlanta and New Orleans. Primary responsibilities include the following:

• Assisting in the development, management, execution and measurement of all aspects of the marketing/branding strategies under the leadership of the Cluster Director of Marketing; including but not limited to Marketing Budgets, Social Media, Websites, Paid Digital & Traditional Advertising, Video/Photography Assets, etc.
• All efforts should be focused on maximizing performance.
• Success measures include: budget achievement, increasing topline revenue, optimizing expenses and achieving channel/market share objectives.

The keys to success in this role are as follows:

• Build a close alignment with on-property, regional, and brand marketing teams.
• Successfully execute the tactical elements of the annual marketing plan.
• Strong project management skills, with the ability to prioritize multiple projects at once.
• Has a passion for learning and staying on the cutting edge of new digital strategies, trends and technologies.
• Highly adaptable to seasonality and conflicting priorities.

What will I be doing?

As a Cluster Marketing Manager, this position requires extensive and regular interaction with the Cluster Director of Marketing and may also include regular interaction with the hotel's General Manager, Director of Sales, Director of Revenue Management, and Director of Finance. The position may also act as a liaison between outside agencies and contracted vendors/service providers.

Assist with Marketing Planning & Strategy:

• Branding & Positioning: Supports in the execution of all messaging, positioning and marketing strategies for a cluster of hotels. Also delivers content and messaging that meets brand standards.
• Planning & Budgeting : Supports in the development of strategic marketing plans and budgets under the leadership of the Cluster Director of Marketing. Marketing plans should be annual, seasonal and by segment of deployment inclusive of cost and deployment strategies (traditional, digital, and/or social media) through the review of competitive data, demand analysis and market mix management.
• Agency Point of Contact: May be the day-to-day agency point of contact to ensure execution of the marketing plan (if agency support exists).
• Partnerships:
  • Internal Partnerships: May work with internal corporate partners including but not limited to Brand Marketing, Destination Marketing, and the MEC.
  • External Partnerships: May assist in identifying partnership/activation/sponsorship opportunities for joint outreach that align to the hotel's positioning.

Leads Tactical Marketing Execution

• Paid Media Execution : Executes a cluster of hotel's strategic marketing plans within the established budgets. This includes (but is not limited to) execution within email, digital media channels, social media, online listings, and traditional advertising (where applicable).
• On-Property Experiences: Along with the Cluster Director of Marketing, aids in creative ideation of experiences / activations / on-property programming for the operations team to execute.
• Social Media Champion : May curate property-specific content and coordinate with social media agencies (where applicable). Assists with coordination of blogger outreach and influencer stays; prepares influencer agreements and media release forms; serve as on-site contact.
• Marketing-Specific Project Management : Manages the development of ad creative (in coordination with an agency where applicable) for all marketing initiatives, ensures timely media placement and coordination of production/materials deadlines, in addition to, project expense management.
• Content & Asset Management: Under the strategic direction of the Cluster Director of Marketing, ensures content and assets (including but not limited to: Website Content, 3rd Party Sites content, Digital & Traditional Advertising, Photography and Videography) are updated and align to the hotel's branding and positioning strategy.
• Public Relations : Cultivate and maintain strong, positive media relationships (in coordination with an agency where applicable) on a local level through personal contact, interactions at events, meetings and familiarization tours. This role will serve as the primary in-person marketing liaison for press inquiries and will coordinate press visits and events.
• Ancillary Outlet Support : Executes revenue-focused local marketing promotions and aids in creative ideation of outlet activations for the operations team to execute

Meetings, Presentations and Reports

• Assists with Reporting : Prepares marketing activity reports on regular cadence and on an as needed basis to assist with campaign optimization, ownership meetings, and commercial meeting. Tracks and analyzes success of marketing campaigns and works with the Cluster Director of Marketing to adjust marketing strategies/budgets where needed based on performance metrics.
• Leadership Presentation Preparation: Assist the Cluster Director of Marketing in preparation for all strategic meetings, including weekly and/or monthly hotel executive committee meetings, ownership reviews and corporate hotel reviews. At times, this role may be required to present in these commercial meetings.

Supportive Functions:

• Provide analysis to the Cluster Director of Marketing where necessary to support the development of the annual business plan and on-going measurements.
• Perform special marketing projects and other responsibilities as assigned.

What are we looking for?

Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:

• Hospitality - We're passionate about delivering exceptional guest experiences.
• Integrity - We do the right thing, all the time.
• Leadership - We're leaders in our industry and in our communities.
• Teamwork - We're team players in everything we do.
• Ownership - We're the owners of our actions and decisions.
• Now - We operate with a sense of urgency and discipline

In addition, we look for the demonstration of the following key attributes:

• Quality
• Productivity
• Dependability
• Customer Focus
• Adaptability

What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands . Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all!

The Benefits- Hilton is proud to have an award-winning workplace culture ranking #2 Best Company To Work For in the U.S.

We support the mental and physical wellbeing of all Team Members so they can Thrivepersonally and professionallyin a diverse and inclusive environment, thanks to innovative programs and benefits such as:

• Health insurance
• Career growth and development
• Team Member Resource Groups
• Recognition and rewards programs
• Go Hilton travel discount program
• Best-in-Class Paid Time Off (PTO)
• Supportiveparental leave
• Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount

Debt-free education :Access to a wide variety of educational credentials (ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more)