Marketing Associate - Fire EMS (Project Management)

The Marketing Associate will work in close collaboration with the Marketing Manager to implement successful, ongoing campaigns, and grow and monetize our marketing presence across digital and traditional platforms for our Fire/EMS brands. They will help incorporate initiatives for brand positioning, email strategy, social media strategy, and website strategy.
This is a full-time position, onsite or hybrid, Monday through Friday, 8:30 a.m. to 5:30 p.m.
Essential Duties and Responsibilities
Campaign Initiatives --
Implement and report on social, email, and web campaigns based on the current initiatives and strategy Work as part of a team to develop large Fire/EMS campaigns for print and digital assets Compose and ensure timely execution of all components scheduled on the Global Campaign Calendar- including social media, homepage banners, giveaways, SMS, surveys, emails, print materials, tradeshows, vendor agreements, and articles. Ensure promotions are set up accurately Maintain Deals Page on the website to include upcoming and active promotions using HTML along with other webpages as needed Assist with Print ads - including helping plan the ads, tasking ads to creative, collecting information from outside sales associates, receiving media kits, and seeing that ads are submitted on time. Handle Fire/EMS outside sale associate requests, including the Witmer Marketing Development Fund program, flyers, and other materials. Manage the brand ambassador program to further expose the WPSG Fire/EMS brands. Communicate with vendors about campaign initiatives, including campaign approval, execution, and results. Propose new ideas and concepts for campaign initiatives.
Analyze --
Use Google Analytics and other reporting tools to gather, analyze, and report campaign metrics for all marketing initiatives- including social media, email, website banners, and campaigns. Measure success and effectiveness of marketing campaigns and identify areas for improvement. Keep organized records of marketing metrics and results of past campaigns.
Monetize
Look for opportunities to advance marketing strategies to increase performance of campaigns. Continuously improve marketing processes to increase ROI of campaigns.
Monitor
Review external sites for comments about the WPSG brands (i.e.- social media, blogs, reviews, etc). Monitor competitors marketing activities.
Discover
Conduct market research to identify new opportunities. Stay up to date on emerging trends and best practices in marketing. Recommend new marketing channels or new ways to use existing channels.
Complies with all Witmer Public Safety Group Policies and Procedures.Performs any other duties or projects assigned by the management team.