Senior Manager, Digital Copywriter - Fenty (Finance)
Job Description
ABOUT KENDO
Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world's largest luxury group. A play on the words "can do", Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.
Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:
- "Can Do" Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
- Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone's voice is heard. We listen with humility and act with courage.
- Storytelling: We tell authentic stories like no, one else. It's our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
- Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
- Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.
The salary range for this position is $105,700 - $132,200 per year based upon a San Francisco location. Offered salary is dependent upon experience and location. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.
The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, KVD Beauty, Lip Lab.
POSITION SUMMARY
We're looking for our next Fenty Beauty digital copy superstar: You'll be responsible for all digital copy pertaining to the brand-leading site, email, SMS and paid advertising copy for promotional events, product launches and seasonal campaigns. You'll collaborate with the E-commerce, CRM and Performance Marketing teams to gather and employ feedback. And manage and mentor a small team of copywriters. Your copy is clear, clever and consumer-focused with a sense of humor and attitude that stays with 'em. You're very detail-oriented and data-hungry, but can also keep the big picture in mind. You thrive in a fast-paced, rapidly changing environment. And, very importantly, you will champion Rihanna's vision of "Beauty for All" in everything you do.
RESPONSIBILITIES
- Partners closely with manager on high-level initiatives
- Manages, mentors and inspires a small team of copywriters
- Enforces the brand voice across all channels
- Demonstrates strategic thinking and exceptional entrepreneurial/visionary qualities: Recognizes what the business needs, and anticipates the needs of cross-functional partners, asks the right questions to get the information needed to make an informed decision.
- Leads conversation and drives for decision-making from cross-functional partners
- Responsible for digital copy deliverables
- Ecomm: Landing Pages, PDP Support, Exclusive Bundles
- CRM: Exclusive Promotions, Customer Journeys, Product Education
- Performance Marketing: Paid Social Ads, SEO Optimizations, Partnership Events
- Communicate with global copy, brand, marketing, EDU, legal and regulatory as needed to ensure product information is accurate and factual
- Partners with the design team to ensure copy is correctly flowed into design and finds integrated visual/copy solutions
- Proofs all assets for grammar + accuracy with extreme attention to detail and pride
- Stays current on beauty industry trends, social trends and competitors
REQUIREMENTS
- Hybrid work schedule: 3 days in SF headquarters T-Thu
- 5+ years of copywriting experience; beauty experience preferred
- 2+ years of experience managing 1+ people
- Celebrity and founder brand experience a plus
- Digital copywriting experience
- SEO copywriting experience
- Strong written and verbal communication skills
- Creative self-starter; ability to navigate a fast-paced, entrepreneurial environment
- Curiosity, intellect and a passion for great ideas; ability to bring them to life is essential
- Bachelor's degree or equivalent experience preferred
