Social Media & Content Marketing Specialist (Finance)

Duties/Responsibilities:

Generate, edit, publish, and share engaging content daily across multiple social channels including original text, photos, videos, memes, GIFs, and curated news.
Develop and execute a strategic content calendar for all of Hager's social channels to increase brand awareness and promote Hager's products, services, and initiatives.
Manage social media profiles consistent with Hager's brand positioning and voice.
Report on key performance metrics for social channels and campaigns, offering insights and recommendations to optimize audience engagement and content performance.
Stay up to date on social media trends, emerging platforms, and content marketing best practices, introducing innovative ideas to elevate audience interaction.
Respond to comments, direct messages, and reviews in a timely, professional, and brand-aligned manner.
Monitor online conversations about Hager, its products and services, and relevant industry topics, proactively engaging with audiences and reinforcing positive brand recognition with customers and channel partners.
Assist with content development for case studies, landing pages, editorial and advertising opportunities, and marketing collateral.
Assist in creating training material and full instructional videos for Hager's products and services.
Capture and edit original photography for product, lifestyle, and brand marketing needs, ensuring consistency with brand guidelines and visual standards.
Travel locally to photograph and capture video content of new construction sites, projects, and company events for use in social media and marketing campaigns.
Other related duties as required.